When we say “Music From The Roots” we mean it. Our mission is to actively find, develop and publish new talent.
We believe that this is the only right way to go about running a label these days. Small labels don´t generate a lot of money anymore, but costs are very low. Making it possible to work on talent development without taking to big a risk.
Most of our talent is from Freetown Christiania where the label is also based. A part of Copenhagen known worldwide for colorful houses, alternative lifestyle and a very rich cultural life.